About Alma About Alma

Slide ALMA ART

EACH ALMA WORK IS A MASTERPIECE OF VISION, MATERIALLY CONNECTIVE YET SIMULTANEOUSLY IMAGINATIVE, HEIGHTENING THE ENERGY OF EVERY SPACE IT HOLDS WHILE STIMULATING THE ARTISTIC IMAGINATION OF ALL.

ART IN IT'S TRADITIONAL FORM IS
THE EXPRESSION OF AN ARTIST'S
INSPIRATION. I BELIEVE IN THE
INSPIRATION FROM NATURE’S
EXPRESSION. - Jay Zelingold

ALMA Studio creates mixed media art installations using light projection to accentuate dramatic imagery discovered within the complex layers of veining in exotic stone slabs.

The word “ALMA” means the earth. It is also an acronym for Accentual Light Mapping Art. The process of crafting an ALMA begins with an intense discovery phase where an artist will carefully scrutinize countless slabs of natural stone with uniquely intricate veining and beauty. He or she will be searching for scenes and stories that are made up of the veining, yet are hidden from clear view within the stone's complex visual cacophony.

Once a scene has been discovered, the artist, together with the ALMA team, will map out a precise outline of the particular veins that make up the discovered scene and recreate it as a standalone artwork, utilizing a variety of means and methods.

Upon completion of the artwork, the studio digitally extracts elements of the art and projects it directly onto the stone, calibrating it precisely with the veining that made up the original scene.

The final step in the process is the creation of a media file in which the art slowly fades in and then back out again.

The result is that as the projection gradually fades in, the stone comes to life, communicating profound visual expression. And even when the light fades out, the scene remains in the mind of the viewer, the stone forever elevated into a brilliant work of art.

ABOUT US

Directing an art studio and creating art was the furthest thing from Jay Zelingold’s mind. Yet, the story of a fascinating childhood experience that his friend Arin Jéda shared with him, became the catalyst for creating an unprecedented genre of captivating art.

Nine-year-old Arin sat among his peers in an auditorium. His gaze shifted to the marble wall facing him. Suddenly, he perceived an image within the veins of the stone. Enraptured by the revelation, Arin tried to communicate the wonder to others around him. No one else seemed to see the scene he saw. Instead, they mocked him.

As the years passed, Arin became increasingly conscious of the hidden beauty within the layers of natural stone. But the inability to showcase his vision led to a festering frustration. Arin confided in his friend Jay, sharing an image of an Italian stone he found online. Using his fingers, Arin illustrated a stunning artistic scene within the veins, expounding on the concept he called “psychovisual layering”. Jay had the foresight to comprehend the potential lying in Arin’s inspiration. He joined Arin and invested in a two-year journey to perfect a light-mapping process that clearly accentuates the hidden energies and stories within natural stone, bringing a fresh perspective to the world of fine arts.

IN 2018, JAY CHALLENGED ARIN to locate six natural stone slabs with the potential of artistic imagery within one year. In 2020, Jay launched ALMA studio to private collectors utilizing those six works as the inaugural “Substratum” collection. In the summer of 2021, ALMA Studio entered the commercial market.

Jay lives near New York City where he directs and conducts the ALMA Studio together with his team of artists and technicians. Arin runs a creative marketing firm he started years ago, yet continues to provide Jay and his team with signature stone masterpieces he finds, himself mapping the art of select works.

Jay and ALMA Studio look forward to sharing their work with the world and are keen to partner with art institutions and businesses interested in bringing this unique experience to the public.
MOVE THE SLIDER LEFT TO SEE THE STONE ITSELF. SLIDE IT RIGHT TO REVEAL THE ART.

Slide
REVEALING THE HIDDEN ART OF NATURE

ALMA Studio creates mixed media art installations using light projection to accentuate dramatic imagery discovered within the complex layers of veining in exotic stone slabs.  

The word “ALMA” means the earth. It is also an acronym for Accentual Light Mapping Art. The process of crafting an ALMA begins with an intense discovery phase where an artist will carefully scrutinize countless slabs of natural stone with uniquely intricate veining and beauty. He or she will be searching for scenes and stories that are made up of the veining, yet are hidden from clear view within the stone’s complex visual cacophony.

Once a scene has been discovered, the artist, together with the ALMA team, will map out a precise outline of the particular veins that make up the discovered scene and recreate it as a standalone artwork, utilizing a variety of means and methods. 

Upon completion of the artwork, the studio digitally extracts elements of the art and projects it directly onto the stone, calibrating it precisely with the veining that made up the original scene.

The final step in the process is the creation of a media file in which the art slowly fades in and then back out again. 

The result is that as the projection gradually fades in, the stone comes to life, communicating profound visual expression. And even when the light fades out, the scene remains in the mind of the viewer, the stone forever elevated into a brilliant work of art.

ALMA is available to commission custom works to elevate any space or venue.

ABOUT US

ART IS THE EXPRESSION OF AN ARTIST’S INSPIRATION. I BELIEVE IN THE INSPIRATION FROM NATURE’S EXPRESSION.
– J. Zelingold

Directing an art studio and creating art was the furthest thing from Jay Zelingold’s mind. Yet, the story of a fascinating childhood experience that his friend Arin Jéda shared with him, became the catalyst for creating an unprecedented genre of captivating art. 

Nine-year-old Arin sat among his peers in an auditorium. His gaze shifted to the marble wall facing him. Suddenly, he perceived an image within the veins of the stone. Enraptured by the revelation, Arin tried to communicate the wonder to others around him. No one else seemed to see the scene he saw. Instead, they mocked him. 

As the years passed, Arin became increasingly conscious of the hidden beauty within the layers of natural stone. But the inability to showcase his vision led to a festering frustration. Arin confided in his friend Jay, sharing an image of an Italian stone he found online. Using his fingers, Arin illustrated a stunning artistic scene within the veins, expounding on the concept he called “psychovisual layering”. Jay had the foresight to comprehend the potential lying in Arin’s inspiration. He joined Arin and invested in a two-year journey to perfect a light-mapping process that clearly accentuates the hidden energies and stories within natural stone, bringing a fresh perspective to the world of fine arts. 

IN 2018, JAY CHALLENGED ARIN to locate six natural stone slabs with the potential of artistic imagery within one year. In 2020, Jay launched ALMA studio to private collectors utilizing those six works as the inaugural “Substratum” collection. In the summer of 2021, ALMA Studio entered the commercial market 

Jay lives near New York City where he directs and conducts the ALMA Studio together with his team of artists and technicians. Arin runs a creative marketing firm he started years ago, yet continues to provide Jay and his team with signature stone masterpieces he finds, himself mapping the art of select works.

Jay and ALMA Studio look forward to sharing their work with the world and are keen to partner with art institutions and businesses interested in bringing this unique experience to the public. 

ALMA. THE HIDDEN ART IN NATURE, ACCENTUATED.

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